The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys become less linear and increasingly shaped by artificial intelligence and ...

A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals, talk about their research and findings. We interview Professor Donna Hoffman of the GW ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Aug 20, 2024, 10:26am EDT New research finds that over half of companies ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...