Microsoft Corp. today debuted a new web analytics tool called Clarity that’s designed to help developers understand user behavior at large scale. The tool can help developers to work out why website ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Choosing the right A/B testing tool isn’t just about picking the first one you come across. It’s like finding the perfect pair of shoes—you want something that fits just right. You need to think about ...

Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here. Mobile monetization and marketing company IronSource today announced the launch of ...

It can be incredibly frustrating not knowing why your website is underperforming. You did the keyword research and implemented all the best practices, yet your website isn’t producing the results you ...

Five months after Google introduced ad variations in AdWords, Facebook has introduced the ability to split test as a means of comparing creative options, calls to action, and ad formats. Advertisers ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

Experimentation and testing, at a concept level, is not new. As business pressures increase, and the need to improve merchandising and marketing efforts comes to the forefront, you need to go beyond ...

Meta just released an experimental new A/B testing feature for Reels on Facebook, allowing creators to experiment with different captions and thumbnail images to create the perfect clips. The tools ...