If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what is actually changing and what does it mean for ...

Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some significant. Here’s a ...

A non-standard inquiry. An ad hoc query is created to obtain information as the need arises. Contrast with a query that is predefined and routinely processed. See query and ad hoc. THIS DEFINITION IS ...

Despite the increasing focus on offering more access to more users in organizations, ad hoc querying of big data remains a problem for most, according to Jair Aguirre, lead data scientist at Booz ...