AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Advertisers see the inability of consumers to distinguish AI from human content as a core conflict, and resulting shifts in ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Expect a streaming giant to look a little different this year.

McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit McDonald's Netherlands released a Christmas ad on ...

Netflix has now revealed in its latest financial report that it, too, is now using AI for a wide range of features, which ...

The world of visual content creation has undergone a significant transformation thanks to the rise of AI image models. These ...

A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of AI; and ...

McDonald's Netherlands released a Christmas ad on YouTube on Dec. 6 themed as "the worst time of the year" The ad quickly drew backlash, with many critics condemning its AI use and negative theme ...