Salesforce signs deal to acquire headless CMS platform Contentful, giving its AI agent platform Agentforce a native content layer for dynamic experience assembly.

Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went ...

Contentful came into being at an inflection point for the internet; flash forward to today and there's another one emerging ...

The deal embeds a composable, headless content layer into Customer 360, giving Agentforce a native engine to assemble AI-driven experiences.

Salesforce’s planned acquisition of Contentful should give its Headless 360 product – which CEO Marc Benioff gushed about ...

Salesforce provides core functions of its platform programmatically with “Headless 360.” Data, workflows, and business logic can be controlled directly via more than 60 MCP tools, over 30 predefined ...

Salesforce on Wednesday unveiled the most ambitious architectural transformation in its 27-year history, introducing "Headless 360" — a sweeping initiative that exposes every capability in its ...

Salesforce plans to acquire Contentful and launches new AI marketing agents to power personalized content, pipeline growth, ...

Salesforce’s Headless 360 strategy may help enterprises embed CRM into AI agents and external copilots, but analysts warn the ...