We like to think that we’re untethered from the shackles of ambient marketing, that corporate logos aren’t as deeply embedded in our psyches as our own mothers’ faces. Ha! Direct your eye, dear reader ...

Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...