A new study from Interpublic’s Magna and the IPG Media Lab reinforces the idea—embraced by the industry for a number of years now—that ad personalization is one of the best techniques to help brands ...

Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today announced that Clinch's ad-serving tags have been certified to run ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary ...

Fibr AI, the company building the Agentic Web Experience Layer, announced two new capabilities: Ads-to-Web Personalization ...

Taradel reports social media ads dominate consumer behavior, as platforms like YouTube and TikTok increasingly drive product ...

A newly discovered settings panel offers an first detailed look at how ads may work inside ChatGPT — including how personalization and privacy controls are designed. Driving the news. Entrepreneur ...

Reddit is removing the ability to opt out of ad personalization based on app activity. The news comes amidst several other changes to the privacy section. As Reddit ...

AI-powered creative audio studio Wondercraft is partnering with audio management platform Frequency on an integration initiative designed to let brands and media publishers produce and deploy ...

Reddit is removing the ability to opt out of ad personalization based on your activity. The change is meant to show you more relevant ads and will rollout to all users, except in select countries.