Detailed demographics in Google Ads: Targeting with precision

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...
NBC 10 Philadelphia

Facebook Says It Will Overhaul Ad Targeting to Prevent Discrimination

Facebook will overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem ...
Searchenginejournal.com

Layering Success: How To Target High-Intent Users In Google Ads

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...
adexchanger

Family Safety App Life360 Launches Location-Based Ad Targeting

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...
Search Engine Land

Google Ads Target Impression Share explained: Pros, cons, and when to use it

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...
VentureBeat

Infer Partners With Terminus to Introduce Predictive Ad Targeting That Drives Advertising ROI Through Top-of-the-Funnel Engagement

New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–April 15, 2016– Infer Inc., a leading predictive sales and ...