Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network (GDN). The issue of viewability has long been a topic ...

In an earlier post, the author explained how the definition of viewability, a metric in online advertising, is changing and why it matters for digital news. Here, she explains how this is changing the ...

Ad Age reports that a report by analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015. "That's in ...

The social networking giant said it was testing cost-per-view bidding (CPV) after recognising that advertisers value different performance metrics and methods of buying. However, in a statement, ...

Ad impression viewability has long been a subject of discussion, and a study by AdSafe Media estimates that half of ads bought directly on publisher sites and 60 per cent of ads on networks and ...

Stop paying for unseen video ads, says Videology. The video advertising technology company announced that it's now letting users of its self-service buying platform make purchases with viewable CPMs ...

Expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager NEW YORK--(BUSINESS WIRE)-- DoubleVerify (DV) ("DV") (NYSE: DV), the leading software platform for ...

A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...