When a customer signs up for your email list, you’re tasked with creating a unique and engaging experience for each person. Consumers expect businesses to use personalization to send them relevant ...

Remember when you used to get greeting cards for your birthday or graduation in your email inbox? Those flashy and animated greetings made you feel special because they mentioned your name and ...

Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025? Gartner predicts 80% of marketers will abandon personalization efforts by ...

The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology and know-how, when it comes to the world of high tech, some ...

Many scientific studies highlight the link between hearing or seeing our own name and the ways that causes our brain to react as a result. Dubbed the "cocktail party effect" by psychologists, ...

Because businesses have many different types of users who require various types of experiences, ‘personalization’ is deemed part of the solution to the million-dollar question today.