Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. One of the best things about out-of-home (OOH) advertising ...

Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

X started rolling out a new ad format on the platform this week that evades disclosure of who the advertiser is, and whether the post is even an advertisement at all. Users reported seeing this ...

On a fast-moving social platform like TikTok, where the short-form nature of the content is one of its key selling points, that interruption can feel much worse. To avoid that, and to capitalize on ...

Snap SNAP is expanding its brand-focused ad offerings with Sponsored AI Lenses, a new ad format powered by generative AI technology. This innovative format places users at the center of the brand ...

YouTube has recently announced a new ad format that will add YouTube’s ads capability more action. The new ad format, called “Direct Response” allows adding browsable product imagery to inspire the ...

Building on its recent hospitality in-app monetization program, TikTok is launching AI-powered “Travel Ads” -- the company’s first ad format designed specifically for travel brands. Travel Ads, ...

Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities ads are feed-based ad types that ...