Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

OpenAI plans to introduce ads for ChatGPT users who aren't paying for the premium version. The company announced Friday that ...

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

More than three years after the release of ChatGPT shook Google to its foundations, the AI advertising wars are finally breaking out. OpenAI opened hostilities at the end of last week by outlining its ...

This week, OpenAI has introduced an advertising tier to ChatGPT. It has been clear about its intent: advertising will be ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...