The International News Media Association (INMA) has launched a topic-based initiative it says will help media rejuvenate data- and research-backed advertising sales in a post-pandemic market. The new ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

Is Google's latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find out. Google sure has taken an awful lot of heat over its ...

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Google is on a quest to kill the third-party web cookie, which is often used by advertisers to track users for targeted ads. Unlike other browser companies like Apple and Mozilla, which block ...

Today, Google’s Privacy Sandbox initiative, which is designed to improve web privacy for users, announced the launch of the Topics API for interest-based ...

As Google charges ahead with testing Topics — a system based around tracking subjects a web user shows interest in — via small-scale trials, questions remain around its rollout, effectiveness and ...