YouTube’s proprietary AI algorithm is at the heart of the company’s success, and it’s secrecy is key to continued Internet video dominance. However, a recent report from Mozilla, found YouTube’s ...

New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it. Having only been implemented in 2016, we ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

Hook power: Shorts need to grab attention in under three seconds with a compelling visual and verbal hook to reduce swipe-away rates. Algorithm priorities: YouTube Shorts ranks videos heavily on hook ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...