Amazon could finally be ditching its proprietary software on Fire tablets, according to a report by Reuters. The company is reportedly prepping a higher-end tablet that'll run on Android. This device ...

Amazon’s potential abandonment of Fire OS represents a seismic shift in the company’s hardware strategy, signaling recognition that proprietary software limitations have hindered tablet sales and ...

Amazon entered the tablet market back in 2012 and, regular as clockwork, has updated models since then. In the regions where Amazon is strongest, the Fire tablet has a significant chunk of the market.

Amazon is showing apathy toward its Fire Tablets; it has not released a new model in years. The company is instead focusing on Fire TV hardware because it makes more money from ads, and it is easier ...