This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

Choosing the right keywords is a critical pillar of your free user acquisition plan. When you first release your app, unless you have already made a concerted marketing push and/or paid for user ...

In the third change to the iOS App Store's search algorithm in a week, Apple has tweaked how the system weights keyword and app name metadata to allow for more accurate results but the changes could ...

Dave Bell, Co-Founder & CEO of Gummicube, considers the key aspects to consider for successful App Store Optimisation. The mobile app industry is booming, and apps are integrated into many people’s ...

Igor Blinov is an experienced ASO strategist. He is currently ASO Director at Yodel Mobile, an App Growth Marketing Agency and ASO Agency of the Year. He has been working in the industry for over five ...

Soon after Apple admitted that improvements were needed in helping users locate App Store software, developers have been asked to add a list of keywords for their submitted applications to improve ...

When it comes to the App Store, it can sometimes seem like Apple just has a tendency to not put on its listening cap, as my fourth grade teacher would have said. In a week which has seen complaints ...

It’s basically a new app marketing service that allows to discover any app’s keywords and increase organic traffic and sales as a result.