Building an app without market data is like driving with your eyes closed. You might move forward, but you have no idea where ...

If you’re just beginning to explore how to monetize your app, one reality hits hard and fast: Apple and Google will take a significant cut. And not just a small one—we’re talking up to 30% of revenue ...

For those of us living in the Apple ecosystem, the App Store is second nature. It's a core part of the Apple experience and the go-to spot for any applications you might want for your device. So I was ...

An app, short for "application," is a piece of software developed primarily for use on a phone, tablet, or other mobile, wireless device. If you use an iPhone or iPad, you are using an app every time ...

Apple’s fees for third-party apps and marketplaces could dissuade other developers from listing their games on Epic’s new iOS store in the EU. The dream of a successful Epic Games Store on iOS sounds ...

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads.

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Apple has started placing warnings on its App Store, seemingly to try ...