BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

The curious minds at ColdFusion examine how augmented reality could transform daily life ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Banking is a sector that has never fallen behind in adapting the transformative technologies, and augmented reality is thus quickly becoming the new game-changer. As customers increasingly demand ...