Key opportunities in the Global Beacon Technology Market include expanding proximity marketing in retail and optimizing ...

The iPhone user base is huge, but Apple's commitment to privacy and the difficulty in managing beacons conspire against success Then there’s the iBeacons protocol that lets a smartphone app get local ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

The whispers of beacon technology have long been associated with the retail world, promising personalized shopping experiences and targeted advertisements. While the retail sector has certainly ...

In mid-2013, Apple introduced a new technology called iBeacon that enabled iOS-powered phones and tablets to communicate with nearby devices through Bluetooth Smart technology. iBeacon allows mobile ...