AI agents are becoming increasingly prominent in our daily lives. They have changed how we deal with digital services.

Let's try to understand this field called behavioral design or, in other words–the architecture of choice. Lately, there has been quite a bit of buzz around the subject of "behavioral design" and ...

“ Apple Watch is the most personal device we’ve ever created,” said Apple CEO Tim Cook at the Flint Center last month. He went on to bullet the much-anticipated wearable as "an extremely precise and ...

Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional ...