Everybody has heard of behavioral targeting by now, and most tend to think it's a good thing. But frequently, that's as far as it goes. Relatively few can say what the different types of behavioral ...

The core mission of behavioral marketing is to deepen marketers' knowledge of who consumers are and what they want. In practice, however, most marketers so far have used behavioral platforms primarily ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...