The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to ...

My own business always bores me to death; I prefer other people's." While Oscar Wilde wasn't talking about business in the sense of companies, he does make a good point. Other people's businesses can ...

During the past six months, I have attended several association meetings in which the advantages of benchmarking best practices were presented. Best practice benchmarking is the process of seeking out ...

Applying state-of-the-art tools and processes is widely seen as a mark of excellence. So, perhaps not surprisingly, “best practice” is one of those terms that you constantly hear in corporate circles.

The following excerpt is from Benjamin Gilad and Mark Chussil‘s book The New Employee Manual: A No-Holds-Barred Look at Corporate Life. Buy it now from Amazon | Barnes & Noble | Apple Books | ...

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...