In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Ad networks are one of the best ways for content creators to monetize their content. Here are the best ad networks to choose from in 2024. In case you were in any doubt, we are now living in the ...

Earlier I was writing about Jared Kopf's AdRoll, a new advertising network. I was thinking about the economics of the online advertising market. Advertising networks get to charge a healthy cut of ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

Google has partnered with two online-advertising networks to display pay-for-performance text ads across sites affiliated with the networks--a move aimed at rapidly expanding the search giant's ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

AI and blockchain infrastructure company Gency AI today announced it has raised $20 million in a new funding round. The round ...

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The so-called upfront market, when the majority of commercials for the ...