Popflex CEO Cassey Ho was at the salon getting her hair done. Her phone was tucked away, on Do Not Disturb. By the time she checked it again, she’d missed over 10 calls and dozens of messages. “When ...

Taylor Swift fans can now get their hands on her lilac short skirt for less. Last year, the Grammy winner helped put Cassey Ho’s Popflex brand on the map after wearing her lavender Pirouette Skort ...

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A first-generation American who shot to fame when Swift wore her brand’s Pirouette skort, Cassey Ho’s father told her she could either be ‘a lawyer, doctor or failure’ – now she’s making 8 figures ...

Kick off your New Year’s resolutions in style. Blogilates, the brand founded by fitness coach Cassey Ho, just dropped its first-ever apparel collection at Target on Saturday, Dec. 28, and it’s quickly ...

Taylor Swift sings about a "lilac short skirt" that fits "like skin" in her song "imgonnagetyouback," and she's also been spotted multiple times wearing a Popflex brand piece fitting that description.

“Don’t Blame Me” for wanting to get my hands on this Swiftie-approved skort from Target. The new Blogilates collection features a $35 version of the Popflex Pirouette Skirt that Taylor Swift wore, ...

Cassey Ho, founder of YouTube channel Blogilates and athleisure brand Popflex, was stunned when she realized her clothing business had been hit by the “Taylor Swift effect.” Ho, who has been a fan of ...

LOS ANGELES — When Taylor Swift wore Cassey Ho’s signature pirouette skort, the internet spun in a frenzy to find it. Sales soared, TikTok feeds featured it, and Ho, whose brand Popflex was already a ...

“Be a lawyer, doctor, or failure.” Those were the three choices Cassey Ho’s father gave to his then-18-year-old daughter after she expressed her intent to pursue a career in fashion design. “When I ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Talk about a Swift sellout. Following last Friday’s ...