Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Opinions expressed by Entrepreneur contributors are their own. Video content is one of the most effective ways for your company to build your brand. Don’t put off creating videos for your brand.

The goal of creating a brand-story video is usually to increase awareness of the company among consumers. To do this effectively, the story has to capture the interest of potential customers and ...