Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Shoppers visit the new Lego flagship store in Beijing on ...

Lego sets are an NBC Select-reader favorite for a lot of reasons. They’re incredibly giftable and they allow builders of all ages to exercise creativity in their free time. Fortunately, Lego just put ...

Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has been building Lego sets most of his life. His parents, Lynda and Dan Napierkowski of New ...

The Shrek minifigures may be the coolest, ever What is LEGO doing in Shrek’s swamp??? Shrek is officially getting the brick ...