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How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn't design for.

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

Despite an increase in demand for transparency, corporations have struggled to implement their sustainability initiatives and decarbonization solutions. This story was originally published on CX Dive.

Sun care brand Sun Bum is working with rewards platform Rediem on The Bum Club, a loyalty program that netted nearly 14,000 sign-ups during a recent soft launch. The Bum Club looks to trade the ...