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How to use CRM data to inform and grow your PPC campaigns

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

The challenges of transitioning from spreadsheets to CRM for sales and marketing teams

Nutshell reports that transitioning from spreadsheets to CRM can be challenging due to data quality issues, longer timelines, ...
Forbes

How To Reframe CRM As A Data-Driven Capability Rather Than A Product

Technology leader Paiman Allage is a C-level executive at Aries TCO with 20+ years of successfully delivering intelligent solutions. Customer relationship management (CRM) tools are among the most ...
Forbes

On CRM: The Hype About Data-Driven Decision-Making Is Not Being Matched By Reality

Those are the words from Sovan Bin, the CEO and founder of enterprise data platform Odaseva. He had more to say in this press release: “More than three-quarters of large enterprises admit that they’re ...
CRM Buyer

The Three C’s of Optimizing CRM Data

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...