Cal's historic script logo may have survived the school's rebranding process last month, but it won't be in its usual place at mid-court at Haas Pavilion next winter. In its place will be an enormous ...

Cal’s athletic makeover is complete. In April, Cal Athletics unveiled a new look for all of the Bears’ athletics teams that included a new logo and updated font. That updated brand has now made it to ...

While anthropomorphically goofy Oski will remain a living symbol for Cal athletics, the silly ursine in the floppy shoes has been replaced as a logo for the university's sports teams. Along with the ...

BERKELEY (CBS Sports) -- A new floor design at Haas Pavilion was completed this week that features the primary elements of Cal's new visual identity, including the new Golden Bear mascot mark at ...

As the kids say, California's new primary home football uniforms look clean, as the Bears unveil their duds for 2017. Note: The video above was originally published on June 1, before the football ...

The University of California and Under Armour launched their campus-wide partnership on Thursday, kicking things off with a set of rebranded logos. The signature "Cal" script will remain as the ...

Respect the past, represent the future. That was the theme of the Cal athletic department's unveiling of the new Cal brand Wednesday afternoon. At the Memorial Stadium Field Club, Athletics Director ...

Cal released images of its new home football uniforms Wednesday morning, showcasing a design that had been in the making for nearly 550 days and held Bears fans in great anticipation since the ...