Today’s hip-hop evolution is often powered by independent artists who are equal parts creative and business-minded. A prime ...
With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption ...
Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...