If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

The Clean Data Alliance (CDA) says veteran tech executive, cybersecurity adviser and investigative journalist Rex M. Lee has joined its board of directors. The Clean Data Alliance works to advance ...

Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

In the rapidly evolving AI landscape, companies are racing to deploy the most sophisticated models and cutting-edge algorithms. But amid the excitement, many organizations overlook the most critical ...

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...

“Garbage in, garbage out.” But in today’s digitised economy, that phrase underestimates the problem. Dirty data is more than a nuisance. It’s a silent threat that can sabotage strategies, undermine ...

AI Copilot in Excel helps clean dates, split columns, and add currency formats, so you save time and make faster, clearer decisions.

Challenges with data quality and data governance have plagued healthcare analytics efforts for decades – and the stakes are only getting higher in the age of AI. Inaccurate or inconsistent data ...