Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...
With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be arguing about for years. Mark Ritson asks whether this is a masterstroke of ...
Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...
Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste ...
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