But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka ...

Capturing the cultural zeitgeist and trends for the year ahead is a tricky business. But every year, the Pantone Color Institute chooses a color to do precisely that. And it has settled on a shade of ...

The official colors of 2026 are earth-inspired, calming, and balanced — bold enough to make a statement yet neutral enough to ...

It’s hardly a colorful choice. Since 1999, Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has announced their ...

Sherwin-Williams, collaborating for the first time with HGTV Home by Sherwin-Williams on a color release, has named Universal Khaki (SW 6150) as its 2026 Color of the Year. The mid-tone tan has a ...

The 2026 Shade of the Year is Cloud Dancer, which is meant to symbolize "a calming influence in a society" Jordana Comiter is an Associate Editor on the Evergreen team at PEOPLE. She has been working ...

Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. The color experts at Sherwin-Williams and HGTV Home by Sherwin-Williams ...

Since Pantone began naming its Color of the Year in 2000, we’ve seen two flavors of both brown and yellow, three variations of purple, blue, and turquoise, and four distinct takes on orange. But for ...