Imagine if you were a product designer who wanted to see what an actual physical object would look like in different colors or patterns. Well, MIT has designed a system that allows users to easily do ...

A vivid blue shape blooming across new satellite images has jolted researchers who spend their careers scanning for subtle ...

Although we've seen color-changing coatings before, they generally just switch between two solid colors. MIT scientists have developed a new system, however, that allows coated objects to take on ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

Apple is working on new stylus sensor technology that can sample colors from external objects, possibly as a feature for a future Apple Pencil. Current Apple Pencil models already use sensors to ...

When The Dress went viral in 2015—driving tens of millions of online onlookers into existential conniptions over whether the garment was blue and black or white and gold—it didn't just break the ...