The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...