Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

AI Agent Integrates Natural Language Processing with Proprietary Consumer Data to Automate Complex Market Analysis for Fast ActionCHICAGO, March 30, 2026 (GLOBE NEWSWIRE) -- Numerator, a consumer data ...

Inflation is one of the most important and controversial topics in economics. It affects everyone, from consumers and businesses to governments and central banks. But what exactly is inflation, and ...

We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. What do consumers really want? That’s the million-dollar ...

Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.