Hopefully, you agree with me and plan to build your own base of sticky customers. But how does one create a sticky customer? Here are four ways to make it harder for clients to move to another ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

In an era where customer expectations evolve faster than the systems designed to understand them, organisations find ...

“Arguably, the most important evolution in the history of marketing is the ability to understand what data you have, what data you can get, how to organise and, ultimately, how to activate the data.” ...

Customer-centric cultures perform. Creating an engaged, customer-obsessed culture requires digital employee experience investments that are no less important than external, market-focused digital ...