A new study reveals that LLMs are already outperforming the average human, but not the most creative among us.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

OpenAI is pushing boundaries in creative writing. CEO Sam Altman tweeted on Tuesday that the company trained a new AI model that is "good" at creative writing. "This is the first time I have been ...

Many writers, actors and other creatives are currently experiencing a small wave of panic about artificial intelligence (AI) taking over their jobs. Generative AI (GenAI) is making machine learning ...

A large-scale international study found that creative activities such as music, dance, painting and even certain video games may help keep the brain biologically "younger." Researchers from 13 ...