More than half of Millennials say losing a tooth is their #1 aging concern, ahead of going gray and getting wrinkles according to a new survey* CINCINNATI--(BUSINESS WIRE)-- Teeth lose density over ...

Procter & Gamble's (P&G) Crest has launched Crest Densify, a toothpaste that is designed to rebuild tooth density by remineralizing enamel. In addition to strengthening teeth by rehardening enamel, ...

WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Can toothpaste stain teeth? That seems counterproductive as toothpaste is meant to clean teeth. Some brands even go so far as to brand themselves as "stain-fighting" or "stain-erasing." Featured Video ...

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...