Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Stock photo of toothpaste (Copyright 2026 by KPRC Click2Houston - All rights reserved.) Texas Attorney General Ken Paxton said his office reached an agreement with ...

CHICAGO — Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

Parents, are you taking your child's dental health seriously? The simple habit of brushing twice a day helps remove plaque-causing bacteria, reducing the risk of tooth decay, gum disease, and costly ...

Crest loves Halloween. Crest NEEDS Halloween. The toothpaste brand from Proctor & Gamble decided this year that if you can't beat 'em, make 'em laugh. It is NOT recommending that people hand out ...

Add Yahoo as a preferred source to see more of our stories on Google. Procter & Gamble updated its Crest children’s toothpaste marketing and packaging. Credit: IgorGolovniov / Shutterstock.com.