LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer analytics report on the importance of customer lifetime value in the ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer analytics study on the CPG manufacturing industry. A leading CPG company ...

How leading companies like Ulta Beauty and Liberty London are harnessing AI to enhance customer experience, from personalization to efficiency. Customer experience (CX) teams are implementing ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Although phrases such as digital transformation and customer experience are over-hyped, many organizations are making significant investments in these areas. Such transformation efforts help companies ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...