Building an effective customer experience practice is clearly important. But doing so requires a holistic approach. Forrester analyst Maxie Schmidt recently noted that for certain industries, ...

With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across ...

The post-pandemic consumer health market has been impacted by significant changes. These are partially induced by short-term macro pressures around inflation, the global cost-of-living crisis and ...

Lowe's Companies, Inc. LOW has been making significant strides to improve revenues and customer engagement. In its effort, two major strategies have been at the forefront — the pro-customer approach ...

The selling model has big changes ahead. According to Forrester's "The Selling System in the Age of the Customer" report, a critical gap exists between businesses that espouse a customer-centric ...

Greg Kihlström advises on CX and Digital Transformation at GK5A, hosts The Agile Brand Podcast, and is a best-selling author. Business leaders today struggle with many competing priorities. The needs ...

Is your iBeacon stuck behind your Big Iron? The customer experience industry is full of terms and concepts that can be difficult to decipher. With customer experience becoming such an important part ...

Michael Goshka is CEO of Planfix, a SaaS platform that cuts costs, reduces errors and automates workflows for smarter business operations. I still remember the early days of launching my startup. My ...

In this article, RAJASHEKARA V. MAIYA Vice President and Head, Business Consulting Group, Infosys Finacle discusses the shifting focus in retail lending landscape, from a product-centric approach to ...

Opinions expressed by Entrepreneur contributors are their own. Over the weekend, I listened as my fiancé complained and deleted more than 100 emails out of his promotions folder — all of which he ...

Marketing isn’t the way it used to be. While marketing tactics once relied on cold calls and not-so-subtle persuasion to achieve success, that’s no longer the case. Nowadays, consumers are less ...

Throughout my various stints as a CIO, I’ve had a number of opportunities to assist sales teams as they worked to land or close significant deals. But even more frequently, I was brought in to help ...