The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...

Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams Amperity, the leading AI-powered Customer Data Cloud, today ...

A unified IT foundation lets you experiment with new AI solutions faster, deploy them more easily, and scale successful applications across your business with unprecedented speed, creating the kind of ...

Discover the top 5 CDPs for US personalized marketing in 2026 to unify data, activate audiences, and boost ROI ...