What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

You’ve probably had that moment where an investor, advisor, or even your co-founder asks, “What’s your CLV right now?” and you freeze for half a second. You know it matters. You know great companies ...

Ocurate, a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so ...

As organizations implement more AI-driven decision making, they would benefit by rethinking measures of commercial performance. These include, but are not limited to, real-time and forward-looking ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...