On May 27, Bank of America is replacing Preferred Rewards with BofA Rewards. See who gets bigger credit card bonuses -- and ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

By partnering with Eagle Eye, Wakefern’s marketing teams gain the ability to design, launch and optimize loyalty and ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

Bank of America is replacing its Preferred Rewards program with a new, expanded program called BofA Rewards. The new program ...

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the ...

A change to the way the company dishes out points for cash spent has completely changed the way fans talk about Dutch Rewards ...

Opinions expressed by Entrepreneur contributors are their own. With the skyrocketing cost of customer acquisition, it makessense to focus on retaining and up-selling current customers. Itcan cost as ...