In Field of Dreams, the voice in the cornfield tells Ray Kinsella, "If you build it, they will come." That may work in the movies, but if you want customers to keep coming back, you need a product or ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

In business, getting people in the door is a key to success. But an even bigger challenge you'll face is to keep customers coming back. A buyer who makes one purchase is likely an impulse buy or a buy ...