LONDON--(BUSINESS WIRE)--Customer segmentation has been an age-old issue for businesses globally. Though new customer segmentation models have helped serve the purpose, it tends to miss certain ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation study for a warehouse logistics company. The client, a ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...

Getting customers is great for any business, but the real key to success is retaining them. As I’ve mentioned before, customer retention is among the most important metrics that can make or break your ...

One of the main reasons why many new products fail is because marketers fall prey to the concept of “one-size-fits-all.” It simply doesn’t work in marketing. 65 to 75 percent of new products have ...