Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing model has gone wrong or an algorithm has overstepped. In most cases, neither ...

A recent report from Consumer Reports found that some retailers experimented with artificial intelligence that could change prices for the same item depending on factors like demand or consumer data.

Walmart says the new systems are not designed for surge or individualized pricing, but their capabilities arrive at a moment when lawmakers are moving to restrict ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

Instacart operator Maplebear Inc. said today it’s going to cancel a controversial experiment that used artificial intelligence to show different prices for different products to some consumers. The ...

From supermarkets to hardware stores, bottle shops to pharmacists, paper price labels are being ditched for digital ones. These unobtrusive e-ink screens may seem unimportant, but they could have ...