Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

REDMOND, Wash.--(BUSINESS WIRE)--According to recent Gartner research, only 33% of martech is utilized, a bloat glut that disproportionately impacts SMBs’ productivity, budgets and growth. Finding ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

It’s not just a trend; it’s a smarter way to grow. When you base decisions on facts instead of guesses, your campaigns become more targeted, more personal, and more effective. But getting there takes ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...