DataBar-Only Coupons on the Rise A recent Sunday freestanding insert from SmartSource contained a “marked uptick” in the number of manufacturer coupons bearing the GS1 DataBar as the sole bar code, ...

CINCINNATI — In a survey of coupons processed at the POS last month, the Kroger Co. here found that 38% were scanned via the GS1 DataBar, the data-rich bar code being adopted this year as the sole bar ...